About Us
The Xala Foundation is a non-profit that embodies Xala’s commitment to harmonious growth alongside the local communities.
Our Mission
To foster community growth and harmony through tradition-inspired innovation and synergies, generating healthier socioeconomic and environmental outcomes.
Our Vision
To empower communities to regenerate themselves through healthy social and environmental dynamics, transforming multidimensional poverty into purpose and resilience, and serving as a replicable and scalable model for tourism-based communities.
José María Morelos and Higuera Blanca are located on the Pacific Coast of Mexico, in a region known as Costalegre, Jalisco.
Our Team
Meet the six passionate individuals driving the foundation’s mission.
Building Strong Partnerships
The Xala Foundation is proud to collaborate with impactful allies, including:
Omnicrece
With over 30 years of experience, Omincrece has been a guiding force in personal growth sessions across 40 countries, positively impacting more than 400,000 individuals.
In collaboration with Xala, Omincrece offers transformative programs, including Descúbrete for youth, as well as personal and group leadership development for local entrepreneurs, parents, teachers, and our staff.
IBERO University
Through partnering with the prestigious University IBERO Puebla, The Xala Foundation has gained access to top-notch educational support for our entrepreneurship program and the Olas del Emprendimiento collective.

These collaborations strengthen our commitment to holistic community development.
Our Values
Transparency
Our actions are made with clarity and visibility, maintaining honesty and ensuring all our stakeholders can trust the information they receive.
Collaboration
We focus on continuously creating synergies, building sustainable relationships, and achieving long-term outcomes.
Coherence
Our decisions and actions align with our social transformation values.

